Native Coach is a langauage learning app currently in development that connects students with content created by a growing community of native speakers. Students learn through expansion exercises in a hands free UI that makes it easy to work on your foreign language skills while running, cycling, or whatever moves you.
As the sole design consultant for the project, I worked with the team at native coach to define their initial message, and used that narrative in tandem with user research to generate a brand identity for the company as well as a visual language and UI flows for version 1 of their app and consumer-facing website.