With over 65 million users, AdBlock is the most popular ad blocking extension on many of the most used web browsers. In 2021, the company launched a Beta release of its first new product offering since it's widely used browser extension. AdBlock VPN is a desktop menu bar app that empowers users to protect their online privacy while browsing the web.
As lead product designer at AdBlock, I architected a new style guide and brand identity that began making its way into our products in mid-2020. The work of carrying our new visual voice forward continued in 2021, where I served as the sole designer for our VPN app. The entire VPN experience across the app, website, account management, and product branding were my sole pervue from user research and user flow development through to click-through prototypes and final asset handoff.